Midjourney
Midjourney generates images from text prompts, and its output style has become distinctive enough that it's a recognizable look in marketing content. For a solopreneur, it fills the gap Canva's templates can't — genuinely original imagery instead of stock-photo-adjacent assets.
Midjourney's public showcase gallery (a sample is above) is routinely cited for producing more painterly, art-directed default output than prompt-matched competitors, without heavy prompt engineering to get there.
Example from midjourney.com/showcase — not independently tested by Solos Gems.Pricing breakdown
- Basic — $10/month, or $96/year (~$8/month); about 3.3 fast GPU hours/month
- Standard — $30/month, or $288/year (~$24/month); about 15 fast GPU hours/month, plus unlimited Relax Mode (slower generation)
- Pro — $60/month, or $576/year (~$48/month); about 30 fast GPU hours/month, stronger privacy options
- Mega — $120/month, or $1,152/year (~$96/month); about 60 fast GPU hours/month
There's no free plan — the only free trial option is a limited one through the Niji Journey mobile app.
Why Standard beats Basic for most solo use
Standard and higher plans include Relax Mode: unlimited image generation at slower speed once you've used your fast GPU hours. Basic doesn't include Relax Mode, so once its 3.3 fast hours run out mid-month, you're stuck waiting for the next billing cycle or buying more. For a solopreneur who isn't generating images under a same-day deadline, Standard's unlimited (if slower) generation is worth the extra $20/month over Basic.
Pros
- Image quality and style consistency are genuinely ahead of most competitors for stylized/artistic output
- Relax Mode on Standard+ removes the anxiety of running out of generations mid-project
- Annual billing knocks 20% off any tier
Cons
- No free plan means no real way to test fit before paying
- Basic's 3.3 GPU hours run out fast if you're iterating on prompts, which most first-time users do
- Commercial usage rights and content ownership rules have changed over time — confirm current terms before using output in paid client work